One Condoms; Measurable ROI for a consumer goods product.

That Time We Made a Sexual Health Brand’s Ads 71% Cheaper — and Twice as Effective.

The Challenge

One Condoms is a growing eCommerce brand offering wellness and intimate care products. When they partnered with Redbear, their Google Ads account was active but inefficient. The campaigns lacked structure, and while they benefited from some brand recognition, most traffic came from branded search terms — leaving growth potential untapped.

Redbear’s task was to reduce the Cost per Acquisition (CPA) and improve overall campaign performance — without jeopardizing the strong brand keyword performance that was already in place.

The Solution

Redbear applied a deliberate, data-driven restructuring strategy grounded in precision and performance stability. This approach combined the stability of an already-performing campaign with the rigor of Redbear’s optimization framework.

The Results

Redbear’s measured, strategic restructuring approach proved that success in performance marketing isn’t always about starting over — it’s about optimizing intelligently. By isolating what works, refining what doesn’t, and continuously iterating, Redbear transformed a good campaign into a great one —driving efficiency, scalability, and long-term growth.

The results demonstrated how disciplined restructuring and ongoing optimization can deliver immediate, measurable business outcomes.

Why This Matters

Redbear’s measured, strategic restructuring approach proves that success in performance marketing isn’t always about starting over, it’s about optimizing intelligently. By isolating what works, refining what doesn’t, and continuously iterating, Redbear transformed a good campaign into a great one; driving efficiency, scalability, and long-term growth.

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